The real test for women's fragrances in today's global economic turmoil has proven not to be the fall of discretionary spending, or the shift of expansive markets to countries like Brazil, Russia, India, China and Saudi Arabia, but is the new Generation Y and its demand for uniqueness and individuality. The emphasis is on personalization of brands. Competitive approaches require attention to the virtual demands of tech-savvy consumers. Modern and engaging marketing techniques are tantamount. With all that, formulas must address environmental impact and skin health. The newest perfumes and eau des toilettes are bold, vivacious, and tantalizingly singular. Every woman seems to harbor her own perfumery.

Amor Amor by Cacharel lives up to its name by reinventing passion and romance. A simply laced floral perfume, emblazoned with intrigue, contains a blend of currents, Melati blossom, mandarin, white musk, grey amber, and Lily of the Valley. Reawaken your impulsiveness with Amor Amor eau de toilette.

Marc Jacobs' Daisy is playful, feminine - edgy yet innocent. An eau de toilette spray with alluring perfection and notes of jasmine, violet and gardenia florals; strawberry and ruby red grapefruit; musk, white wood and vanilla bean. Daisy is a beautifully colorful and eclectic perfume.

Parisienne by Yves Saint Laurent is youthful, vibrant, aggressively sexual, and a vital statement to the "you!" YSL is always brilliant and Parisienne perfume is the epitome of a statement. Top notes include vinyl, cranberry and blackberry; middle tones reflect damask rose, peony and violet; base notes are patchouli, sandal wood, vetiver and musk.

Thierry Mugler creates Womanity - an eau de parfum that is complex and yet daringly approachable and distinctive. Derived from modern science and the diversity of nature, Womanity is infused with citrus fruits, fig, caviar, arboreal earth, granite and salt.