The Fragrance sector of beauty products has seen the most turmoil and change over any other sector in the market. With a brief respite in 2006, the last ten years has seen a steady decline in sales. The US market alone has fallen by 8% and despite a frenzy of launches (1,100 new global brands, 300 in the United States) sales continued to drop. In 2011 the international community of fragrance researchers and creators set strategic initiatives in hopes of redefining the future. Heavyweights like International Flavors and Fragrances, Inc. and Bell Flavors and Fragrances, Inc. among others are fueling the market. New scientific developments in capturing natural scents with sustainability approaches have given overwhelmed and frustrated consumers new insight and hope. The science of scents is flourishing and new laws and protocols that have kept end users in the dark to ingredients and formulas have led to a new transparency. By full disclosure and imposing safety criteria, public criticism of the industry has softened considerably. The future of perfumery promises renewed growth and higher customer satisfaction and intrigue.
Fragrance trends for the future have been introduced with emphasis on creative designs. These are exciting times for both prestige and mass categories. One leader in luxury perfumes is Cacharel. With such unique formulations of floral, fruit and musk, Cacharel scents for men and women mix delicate, evocative and mysterious flavors with irresistible layers that are both foreboding and addictive.
Marc Jacobs is a multi-award winning designer that brings everything but indifference to beauty and fashion. His fragrances elicit the subtleties of nature with layers of nuance.
Calvin Klein perfumes and colognes and unisex scents are timeless. A legendary icon of fashion, "Calvin the Conqueror" continues to reign in the art of beauty.
Giorgio Armani exudes wealth and sophistication. His bold and seductive scents are the crème-de-la- crème of elegance and prestige. With over forty-five world renowned formulations, Giorgio Armani encompasses the defining character of perfumery.
Nautica for men is an array of energizing fragrances. This cologne speaks adventure and spirit - a truly masculine scent for the active lifestyle of intrigue and robustness.
Thierry Mugler is magic in a bottle. This mystical, sensual and heady scent is pure fantasy. Designed like Merlin's potions, Thierry Mugler perfume is unmistakably pure and futuristic. This is "guru" fashion – elegance and excellence.
Victorinox Swiss Army was created in 1997 with the modern traveler in mind. Victorinox for men is rigidly superior, potent and versatile. Like the Swiss Army knife, this cologne is befitting any occasion with ultimate sophistication and long lasting flair.
Today's fragrances are a testament to ingenuity and passion. By capturing nature in all its stark and subtle beauty, while highlighting its biodiversity and rarities, this sector of beauty products has returned to glory and creativity. This is the perfect time to smell perfectly.